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£152.33
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£152 today · cheaper than every other day in the last 3 months
Routledge Building Corporate Identity, Image and Reputation - Routledge
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Price distribution over 40 days • 1 price levels
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Most common price: £152 (40 days, 100.0%)
Price range: £152 - £152
Price levels: 1 different prices over 40 days
Description
Key Features
Routledge Studies in Marketing series book focused on corporate branding and reputation management in digital environments.
Examines both external corporate identity and internal organisational identity perspectives on brand building.
Addresses current and future trends in how customers collectively define brands through personal experiences and word of mouth.
Provides original research questions and frameworks for understanding corporate identity complexity and plurality.
Bridges gaps in marketing literature by connecting corporate branding theory with practical digital-era applications.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367531232
- Domain
- Amazon UK
- Release Date
- 30 July 2021
- Listed Since
- 12 November 2020
Barcode
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