£80.49

Kogan Page Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Name: Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Brand: Kogan Page
Price: 80.49 GBP
Availability: InStock

Public Relations

This is the most expensive it has ever been. Walk away.

£80 today · previous high £80 · all-time low £74

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 71 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £79 (53 days, 74.6%)

Price range: £74 - £80

Price levels: 3 different prices over 71 days

Description

Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuelled by social media and the constant demand for an instantaneous response. This book turns the traditional crisis management approach on its head, starting by understanding changing consumer behaviours and the new 'threat' for brands, then outlining practical steps to prepare, synchronize and execute a coordinated brand response across all channels - under pressure. It reveals why we love to hate our favourite brands, how to recognize a day to day problem from a crisis, and offers valuable advice, such as using influencers and brand advocates to address social media trolls, rumours and the impact of fake news. With unique case studies, interviews and anecdotes from global leaders, Communicate in a Crisis will embed a bottom-up culture of long-term reputation management, always ready to face the unexpected.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 0749498927
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 03 August 2019
Listed Since: 12 December 2018

Barcode

No barcode data available

Kogan Page Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Crisis Communication in Canada

Crisis Communication: Theory and Practice

Routledge Media and Crisis Communication - Research Series

Routledge Managing Communications in a Crisis - Business Book

Crisis Communications: A Casebook Approach (Routledge Communication Series)

Crisis Communications: A Casebook Approach (Routledge Communication Series)

Crisis Communication Cases from Asia: A Cultural Approach

Crisis Communication (Handbooks of Communication Science, 23)

Sage Ongoing Crisis Communication - 6th Edition Textbook

Routledge The Crisis Manager - Crisis Management Guide

Routledge Student Workbook - Crisis Communications Casebook

Media Strategies for Marketing Places in Crisis: Improving the Image of Cities, Countries and Tourist Destinations

Responding to Crisis: A Rhetorical Approach to Crisis Communication (Routledge Communication Series)

The Crisis Manager: Facing Disasters, Conflicts, and Failures (Routledge Communication Series)

Communication and Organizational Crisis

Critical Explorations of Crisis: Politics, Precariousness, and Potentialities (Global Discourse)

Crisis Communication: Managing Stakeholder Relationships

Organizational Crisis Communication: A Multivocal Approach

Organizational Crisis Communication: A Multivocal Approach

Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice (IEEE PCS Professional Engineering Communication Series)

Crisis Communication Reader

Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)

The Handbook of Crisis Communication: 31 (Handbooks in Communication and Media)

Internal Crisis Communication: Crisis Awareness, Leadership and Coworkership