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Routledge Student Workbook: Crisis Communications - A Casebook Approach

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Description

This student workbook from Routledge equips you with essential terminologies, processes, and skills for understanding and responding to organisational crises. Designed for individuals across various contexts, it reinforces practical strategies and tactics for crisis response whilst building your confidence in high-pressure situations. The workbook features instructive case studies from public relations professionals who have navigated real crises, detailing their actions, regrets, and the obstacles they faced. By working through these authentic scenarios alongside structured exercises, you develop the critical thinking needed to anticipate problems, communicate effectively under pressure, and protect organisational reputation when it matters most.

Key Features

Routledge student workbook focused on crisis communications planning and implementation for professionals and organisations.

Case studies featuring real public relations scenarios highlight what practitioners did right, what they would change, and challenges they encountered.

Structured exercises reinforce crisis response strategies and communication tactics applicable across different industry sectors.

Covers essential crisis communication terminologies and processes required for effective organisational response planning.

Preparation material designed to build readiness for responding to crises in varied professional contexts and situations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 September 2018
Listed Since
10 January 2019

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