£150.00

Routledge Student Workbook - Crisis Communications Casebook

Name: Routledge Student Workbook - Crisis Communications Casebook
Brand: Routledge
Price: 127.17 GBP
Availability: InStock

Public Relations

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Description

In a world where public reaction can impact any organization, having a solid crisis communications plan is essential. This student workbook from Routledge serves as a practical companion to the Casebook Approach, designed to build foundational knowledge in crisis management. Students will engage with the essential terminologies, processes, and skills required to understand and respond to various types of crises. The content prepares individuals to handle high-pressure situations across multiple contexts by reinforcing the specific strategies and tactics needed during an emergency. Through instructive case studies, the workbook examines real-world scenarios involving public relations professionals. You will learn from their actual experiences, looking at what actions they took, what they wished they had done differently, and the specific factors that hampered their progress. This practical approach turns theory into actionable skill sets for future professionals.

Key Features

Builds essential skills by reviewing critical terminologies and processes needed for effective crisis response.

Prepares students for real-world application in a variety of different professional contexts.

Reinforces practical strategies and tactics to be used during active crisis situations.

Includes instructive case studies of public relations professionals to provide real-world context.

Analyzes professional successes and mistakes to show what worked and what hampered progress.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138371726
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 18 September 2018
Listed Since: 10 January 2019

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Routledge Student Workbook - Crisis Communications Casebook

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