Student Workbook to Accompany Crisis Communications: A Casebook Approach - Image 1

£45.99

Routledge Student Workbook to Accompany Crisis Communications: A Casebook Approach

Name: Student Workbook to Accompany Crisis Communications: A Casebook Approach
Brand: Routledge
Price: 45.99 GBP
Availability: InStock

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Description

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138688975
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 17 August 2016
Listed Since: 11 February 2016

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Routledge Student Workbook to Accompany Crisis Communications: A Casebook Approach

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