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£55.49

Sage Publications Organizational Crisis Communication: A Multivocal Approach

Name: Organizational Crisis Communication: A Multivocal Approach
Brand: Sage Publications
Price: 50.54 GBP
Availability: InStock

27505464

Public Relations

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Description

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in-depth overview of the five key dimensions of organizational crises, crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication, including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication, public relations, and management and organization studies courses.

Product Specifications

Brand: Sage Publications
Model: 27505464
Format: paperback
ASIN: 1446297063
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 02 November 2016
Listed Since: 26 April 2016

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Sage Publications Organizational Crisis Communication: A Multivocal Approach

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