£70.72

Cognella Academic Publishing Crisis Communication Reader

Name: Crisis Communication Reader
Brand: Cognella Academic Publishing
Price: 73.71 GBP
Availability: InStock

Communication

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Description

Product Description Crisis Communication Reader provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches. Unit I introduces readers to the discipline, presents respected theories of crisis communication, including Situational Crisis Communication Theory, and offers strategies for time management and communication approaches to protect an organization's reputation during crisis. Unit II underscores the importance of crisis communication plans and shows readers how to assess various stakeholders at risk during a crisis. The readings also explore the impact of technology and web-enabled communication in crisis communication situations. The final unit focuses on assessment and features readings that address image repair and how to restore stability in the aftermath of a crisis. Engaging case studies help readers learn from real-world examples and consider the implications of both national and local perspectives on crisis communication. Each unit includes editor introductions and post-reading questions to enrich the student learning experience and encourage greater levels of retention and participation. Crisis Communication Reader is an ideal resource for courses and programs in communication and public relations. About the Author Kristie Byrum, Ph.D., APR, Fellow, PRSA is an international communications scholar with decades of rich experiences as a professor, business executive, and journalist, working in various roles in marketing, consulting and entrepreneurism. She is an associate professor in the Media and Journalism Department at Bloomsburg University of Pennsylvania. With a flair for bringing real world experiences to the classroom, Byrum has taught students in undergraduate, masters' and doctoral levels.

Product Specifications

Brand: Cognella Academic Publishing
Format: Paperback
ASIN: 1793516235
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 30 January 2022
Listed Since: 05 January 2022

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Cognella Academic Publishing Crisis Communication Reader

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