£126.95

Routledge Advancing Crisis Communication Effectiveness Book

Name: Routledge Advancing Crisis Communication Effectiveness Book
Brand: Routledge
Price: 124.86 GBP
Availability: InStock

Public Relations

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Description

Improve your approach to crisis management by bridging the gap between theory and real-world application. Advancing Crisis Communication Effectiveness provides a unique look at how crisis communication plans benefit when academic research meets practitioner experience. This volume brings together leading scholars and working professionals to combine academic theories with the practical lessons learned on the frontlines of crisis management. By integrating insights from both sides, this book helps readers understand how to handle complex and challenging issues more effectively. Whether you are a student of public relations or a professional managing organizational reputation, this resource offers a comprehensive view of how integrated knowledge strengthens crisis communication efforts. It serves as a vital tool for anyone looking to apply research-based strategies to actual crisis management scenarios.

Key Features

Integrates academic theories with practical knowledge gained from frontline crisis management professionals.

Combines perspectives from leading crisis communication scholars and practicing public relations experts.

Provides insights on managing complex and challenging issues through connected research and experience.

Strengthens crisis management efforts by bridging the gap between scholarship and professional practice.

Offers a comprehensive look at how integrated communication plans improve organizational effectiveness.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367353172
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 December 2020
Listed Since: 12 August 2020

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Routledge Advancing Crisis Communication Effectiveness Book

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