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Deutscher Universitätsverlag Unternehmensreputation und Kaufverhalten: Methodische Aspekte komplexer Strukturmodelle

Business Process Reengineering

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Unter den viel diskutierten immateriellen Vermögensgegenständen hat die Reputation eines Unternehmens einen besonderen Stellenwert. Obwohl ihr viele positive Wirkungen insbesondere auf die Kunden des Unternehmens zugeschrieben werden, fehlt bisher der Beleg dafür, dass durch einen guten Ruf mehr Kunden gewonnen werden können oder ein höherer Produktpreis erzielt werden kann. Markus Eberl entwickelt ein umfangreiches Kaufverhaltensmodell, das den Einfluss der Unternehmensreputation auf das Preis- und Kaufverhalten untersucht, und berücksichtigt dabei auch Moderatoren und Mediatoren dieser Beziehung. Die psychologischen Wirkungen eines globalen Reputationsurteils können im Rahmen einer experimentellen Studie erstmals nachgewiesen werden. Aufbauend auf den bestehenden Operationalisierungsparadigmen, die er für formative Konstrukte weiterentwickelt, wendet der Autor Partial-Least-Squares (PLS) sowie wahlbasierte Conjoint-Techniken an.

Product Specifications

Brand: Deutscher Universitätsverlag
Format: paperback
ASIN: 3835004727
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 26 September 2006
Listed Since: 10 July 2008

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Deutscher Universitätsverlag Unternehmensreputation und Kaufverhalten: Methodische Aspekte komplexer Strukturmodelle

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This is the most expensive it has ever been. Walk away.

Deutscher Universitätsverlag Unternehmensreputation und Kaufverhalten: Methodische Aspekte komplexer Strukturmodelle

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations

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