Unternehmensreputation: Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller - Image 1

£59.34

Gabler Verlag Unternehmensreputation: Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller

Name: Unternehmensreputation: Corporate Social Responsibility als strategische Option fur deutsche Automobilhersteller
Brand: Gabler Verlag
Price: 59.34 GBP
Availability: InStock

23933935

Call Centre Management

About as cheap as it gets. The only time it was cheaper was 7 months ago.

£59 today · all-time low £58 (Oct 2025) · usually the usual

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Most common price: £60 (458 days, 71.9%)

Price range: £58 - £60

Price levels: 3 different prices over 637 days

Description

Die Reputation ist eine wesentliche Determinante für den unternehmerischen Markterfolg. Corporate Social Responsibility (CSR) wird in Wissenschaft und Praxis als ein Reputationstreiber diskutiert, der die Kaufentscheidung der Endkonsumenten positiv beeinflusst. Ein theoretisch fundierter, empirischer Nachweis für diesen Zusammenhang wurde bislang jedoch nicht erbracht. Sandra Kirstein entwickelt auf Basis hochaktueller wissenschaftlicher Erkenntnisse ein komplexes lineares Strukturgleichungsmodell, das es ermöglicht, die strategische Wirkung der Unternehmensreputation im Kaufentscheidungsprozess von Konsumenten zu analysieren. Hierbei finden auch moderierende und mediierende Effekte Berücksichtigung. Am Beispiel deutscher Automobilhersteller erbringt die Autorin erstmalig den Nachweis eines positiven Zusammenhangs zwischen Corporate Social Responsibility und dem Kauf eines Automobils. Das vorgestellte Modell dient als ein praxisorientiertes Instrumentarium zur Steuerung des unternehmerischen Reputationsmanagements und ist auch auf andere Branchen übertragbar.

Product Specifications

Brand: Gabler Verlag
Model: 23933935
Format: paperback
ASIN: 3834912018
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 12 March 2009
Listed Since: 07 October 2009

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Gabler Verlag Unternehmensreputation: Corporate Social Responsibility als strategische Option für deutsche Automobilhersteller

About as cheap as it gets. The only time it was cheaper was 7 months ago.

Price History & Forecast

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Description

Product Specifications

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