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Sage Publishing Sage Corporate Communication: Theory and Practice Textbook

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Description

Sage Publishing presents the authoritative and market-leading textbook for corporate communication. This essential resource for students and educators provides a definitive guide to both theory and practice in the modern business landscape. The updated edition addresses critical shifts in the professional world, including the impact of the Covid-19 pandemic and the rise of hybrid working models on employee communication. Readers will explore how digital disruption and the advent of the metaverse affect corporate messaging alongside new social media trends. This text also examines the growing importance of sustainability, corporate social responsibility, and societal impact in today's global environment.

Key Features

This Sage Publishing textbook serves as the definitive guide for students and educators studying corporate communication theory and practice.

The updated content addresses changes to the workplace caused by the Covid-19 pandemic and the effects of hybrid working on employee communication.

Learn about the impact of digital disruption and transformation, including the metaverse and newer social media platforms.

The text covers the increasing focus on sustainability, societal impact, purpose, and corporate social responsibility.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 October 2023
Listed Since
02 May 2023

Barcode

No barcode data available

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