Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces) - Image 1

£48.99

Routledge Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)

Name: Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)
Brand: Routledge
Price: 48.99 GBP
Availability: InStock

Public Relations

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Description

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415954428
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 10 April 2008
Listed Since: 02 January 2007

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Routledge Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)

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