£168.73

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£169 today · previous high £169 · all-time low £161

Routledge Branding New York: Urban Politics & City Marketing Strategy

Amazon

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£168.73 £160.74 £162.49 £164.23 £165.97 £167.71 £169.46 25 July 2026 06 August 2026 18 August 2026 30 August 2026 12 September 2026
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13 days 37 days · current 0 9 19 28 37 £161 £169 Days at Price

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Most common price: £169 (37 days, 74.0%)

Price range: £161 - £169

Price levels: 2 different prices over 50 days

Description

Winner of the 2009 Robert Park Book Award, Branding New York examines how New York City transformed into a global brand and reshaped urban politics and public life. Greenberg investigates the role of image in urban history, revealing who creates city brands and the far-reaching consequences of these strategies. This book demonstrates that branding New York extended beyond marketing tactics-it functioned as a political strategy designed to prioritise market-based solutions over social objectives. Essential reading for students and professionals in urban sociology, public relations, and city planning who seek to understand how branding influences metropolitan development and governance.

Key Features

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book.

Examines how New York City branding transformed urban politics and shaped public life across the city.

Explores the role of image and marketing strategies in urban history and policy development.

Demonstrates how city branding prioritises market-based solutions over traditional social objectives.

Published by Routledge in the Cultural Spaces series for academic and professional audiences.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 February 2008
Listed Since
05 January 2007

Barcode

No barcode data available

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