Branding New York by Routledge - Urban Sociology Book - Image 1

£155.10

Routledge Branding New York by Routledge - Urban Sociology Book

Name: Branding New York by Routledge - Urban Sociology Book
Brand: Routledge
Price: 155.1 GBP
Availability: InStock

Public Relations

Pricier than usual. £34 more than the 30-day average — we'd wait.

£155 today · 30-day average £121 · all-time low £120

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Price range: £120 - £162

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Description

Explore the complex history of urban identity with Branding New York: How a City in Crisis Was Sold to the World. This award-winning work examines the transformation of New York City as it evolved into a global brand. The book looks at how image plays a role in urban history and investigates the people and processes behind the creation of city brands. This text provides a deep look at the consequences of branding, showing that it serves as more than just a marketing tool. Instead, it functions as a political strategy used to favor market-based solutions over social objectives. It is an essential read for anyone interested in urban politics, public life, and the way cities change through commercialization. Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book, this title is a significant contribution to the study of urban and land use planning. It offers a clear perspective on how the branding of a major metropolis impacts the very fabric of its society and governance.

Key Features

Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book.

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Examines how the use of image in urban history affects public life and social objectives.

Explains the political strategies used to implement market-based solutions in cities.

Provides a detailed look at who produces city brands and the resulting consequences.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041595441X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 15 February 2008
Listed Since: 05 January 2007

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Routledge Branding New York by Routledge - Urban Sociology Book

Pricier than usual. £34 more than the 30-day average — we'd wait.

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