£42.38

MACMILLAN Competitive Identity: The New Brand Management for Nations, Cities and Regions

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£59.95 £0.30 £13.31 £26.33 £39.34 £52.36 £65.37 09 June 2024 26 October 2024 15 March 2025 01 August 2025 19 December 2025

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202 days 61 days 18 days 32 days · current 246 days 0 62 123 185 246 £5.72-17 £17-27 £27-38 £38-49 £49-60 Days at Price

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Most common range: £49-60 (246 days, 44.0%)

Price range: £5.72 - £60

Price levels: 5 price ranges over 559 days

Description

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 November 2006
Listed Since
23 January 2007

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