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MACMILLAN Competitive Identity: The New Brand Management for Nations, Cities and Regions

Name: Competitive Identity: The New Brand Management for Nations, Cities and Regions
Brand: MACMILLAN

Management Skills

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Description

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230500285
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills
Domain: Amazon UK
Release Date: 13 November 2006
Listed Since: 23 January 2007

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