Nation Branding in Modern History: 9 (Explorations in Culture and International History) - Image 1

£68.00

Berghahn Books Nation Branding in Modern History: 9 (Explorations in Culture and International History)

Name: Nation Branding in Modern History: 9 (Explorations in Culture and International History)
Brand: Berghahn Books
Price: 68.0 GBP
Availability: InStock

Business & Economic History

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Description

A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Product Specifications

Brand: Berghahn Books
Format: library
ASIN: 1785339230
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 24 August 2018
Listed Since: 13 February 2018

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Berghahn Books Nation Branding in Modern History: 9 (Explorations in Culture and International History)

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