£64.23

Berghahn Books Nation Branding in Modern History: 9 (Explorations in Culture and International History)

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£64 today · all-time low £64 (Dec 2025) · usually the usual

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£99.00 £60.13 £68.61 £77.09 £85.57 £94.05 £102.53 10 June 2024 06 November 2024 05 April 2025 02 September 2025 30 January 2026

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302 days · current 192 days 91 days 15 days 0 76 151 227 302 £64-71 £71-78 £78-85 £92-99 Days at Price

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Most common range: £64-71 (302 days, 50.3%)

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Price levels: 4 price ranges over 600 days

Description

A relatively recent coinage within international relations, "nation branding" designates the process of highlighting a country's positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.

Product Specifications

Format
library
Domain
Amazon UK
Release Date
24 August 2018
Listed Since
13 February 2018

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