Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge New Directions in PR & Communication Research) - Image 1

£44.90

Routledge Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge New Directions in PR & Communication Research)

Name: Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge New Directions in PR & Communication Research)
Brand: Routledge
Price: 44.9 GBP
Availability: InStock

Public Relations

This is the most expensive it has ever been. Walk away.

£45 today · previous high £45 · all-time low £36

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 618 days • 618 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 618 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (330 days, 53.4%)

Price range: £36 - £45

Price levels: 6 different prices over 618 days

Description

Nation Branding, Public Relations and Soft Power: Corporatizing Poland provides an empirically grounded analysis of changes in the way in which various actors seek to manage Poland’s national image in world opinion. It explores how and why changes in political economy have shaped these actors and their use of soft power in a way that is influenced by public relations, corporate communication, and marketing practices. By examining the discourse and practices of professional nation branders who have re-shaped the relationship between collective identities and national image management, it plots changes in the way in which Poland’s national image is communicated, and culturally reshaped, creating tensions between national identity and democracy. The book demonstrates that nation branding is a consequence of the corporatization of political governance, soft power and national identity, while revealing how the Poland "brand" is shaping public and foreign affairs. Challenging and original, this book will be of interest to scholars in public relations, corporate communications, political marketing and international relations.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367405911
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 July 2019
Listed Since: 21 June 2019

Barcode

No barcode data available

Routledge Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge New Directions in PR & Communication Research)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Nation Branding, Public Relations and Soft Power: Corporatising Poland (Routledge New Directions in PR & Communication Research)

Images of Nations and International Public Relations (Routledge Communication Series)

Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets (Routledge Communication Series)

Handbook of Research on Future Policies and Strategies for Nation Branding (Advances in Marketing, Customer Relationship Management, and E-services)

Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe (Routledge Research in Cultural and Media Studies)

Popular Geopolitics and Nation Branding in the Post-Soviet Realm (Routledge Research in Place, Space and Politics)

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Facets of Corporate Identity, Communication and Reputation

The Practice of Government Public Relations (ASPA Series in Public Administration and Public Policy)

Routledge Contemporary Perspectives on Corporate Marketing

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century (Routledge Interpretive Marketing Research)

World Opinion and the Emerging International Order (Praeger Political Communication)

Reputation Management Techniques in Public Relations (Advances in Logistics, Operations, and Management Science)

Political Branding in Turbulent times (Palgrave Studies in Political Marketing and Management)

Public Relations and Nation Building: Influencing Israel (Routledge New Directions in PR & Communication Research)

A Handbook of Corporate Communication and Public Relations

A Handbook of Corporate Communication and Public Relations

Managing Public Relations and Brand Image through Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Image und PR: Kann Image Gegenstand einer Public Relations-Wissenschaft sein?

Organizational Public Relations: A Political Perspective (Routledge Communication Series)

Public Relations: Contemporary Issues and Techniques

Political Marketing in the United States