£137.98

Routledge Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Name: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Brand: Routledge
Price: 137.98 GBP
Availability: InStock

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Description

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity. About the Author Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland). Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication. Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication. Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138281344
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 21 November 2018
Listed Since: 30 August 2016

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Routledge Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

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