£65.06

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£65 today · all-time low £65 (Oct 2026) · usually £65

Lexington Books The Measurement of Media Reputation

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£68.53 £64.11 £65.07 £66.04 £67.00 £67.97 £68.93 29 July 2026 17 August 2026 05 September 2026 24 September 2026 13 October 2026
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6 days · current 28 days 18 days 25 days 0 7 14 21 28 £65 £66 £68 £69 Days at Price

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Most common price: £66 (28 days, 36.4%)

Price range: £65 - £69

Price levels: 4 different prices over 77 days

Description

The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 July 2019
Listed Since
02 April 2019

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