£130.00

Routledge Organizations and the Media - Management Studies Book

Name: Routledge Organizations and the Media - Management Studies Book
Brand: Routledge
Price: 130.0 GBP
Availability: InStock

Organisational Theory & Behaviour

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Description

Explore the evolving relationship between media and modern organizations in this academic text from Routledge. As news coverage of various organizational activities expands, the way companies interact with the media has undergone a massive transformation. This book examines how mediatization has become a significant institutional force, much like globalization and marketization. Readers will gain insights into why organizations are increasing their investments in public relations and media-oriented communication strategies. By analyzing the mediatization of contemporary organizations, this volume provides a deep look at how societal developments shape the way entities present themselves to the public. It is an essential resource for those studying management, organizational theory, and the impact of media on societal structures.

Key Features

Examines the changing relationship between media outlets and the organizations they cover in a modern context.

Analyzes the rise of mediatization as a major institutional force alongside globalization and marketization.

Provides insight into the increased organizational investment in public relations and media-oriented communication.

Offers a detailed study of how news coverage expansion affects different types of organizational activities.

Part of the Routledge Studies in Management, Organizations and Society series for academic depth.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415813654
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 25 June 2014
Listed Since: 06 August 2012

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Routledge Organizations and the Media - Management Studies Book

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