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Routledge Organizations and the Media - Routledge Studies Vol. 30

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Description

Explore how mediatization has fundamentally transformed modern organizations in this comprehensive academic study from Routledge. This book examines the dramatic shift in media-organization relationships over recent decades, analysing how news coverage of organizations has expanded whilst companies have simultaneously invested heavily in public relations and media communication strategies. As mediatization operates alongside globalization, marketization, individualization, and scientification, it has emerged as a powerful institutional force reshaping organizational behaviour and strategy. Part of the respected Routledge Studies in Management, Organizations and Society series, this volume provides critical insights into how contemporary organizations navigate their relationship with media, adapt to increased scrutiny, and leverage communication for institutional purposes in an increasingly mediatized world.

Key Features

Routledge Studies in Management, Organizations and Society series volume 30 offers peer-reviewed scholarship on organizational theory and media dynamics.

The book analyses mediatization as an institutional force comparable to globalization, marketization, and scientification in shaping modern organizations.

Explores the expansion of news coverage focused on organizational activities and the parallel growth in corporate public relations investment.

Examines how contemporary organizations manage their media presence and adapt to heightened media scrutiny in mediatized environments.

Published by Routledge, a leading academic publisher specializing in management, organizational behaviour, and social science research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 June 2014
Listed Since
06 August 2012

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