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£40 today · previous high £40 · all-time low £39
Routledge Rethinking Public Relations: Persuasion, Democracy - Routledge
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Description
Key Features
Routledge's third edition provides an extensively revised analysis of public relations as both propaganda and persuasion within democratic contexts.
The book by Moloney and McGrath examines PR's rhetorical power beyond structural inequality, offering deeper insight into modern industry tactics.
Covers business, marketing and corporate identity topics essential for understanding brands and PR strategy in contemporary society.
Presents realistic critique of PR's self-presentation, replacing idealised views with credible defence grounded in actual practice.
Suitable for students, practitioners and scholars studying public relations, marketing, corporate communication and media studies.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 0367313006
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 25 July 2019
- Listed Since
- 15 March 2019
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