£42.29

Routledge Rethinking Public Relations - 3rd Edition Book

Name: Routledge Rethinking Public Relations - 3rd Edition Book
Brand: Routledge
Price: 42.29 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the complex relationship between communication and power in the third edition of Rethinking Public Relations. Published by Routledge, this updated text moves beyond the idea of public relations as mere propaganda to examine its deep impact on democracy and society. While previous versions of this work focused on how PR reflects uneven power structures, the authors, Moloney and McGrath, expand the scope in this revised edition. They examine how PR functions through both structural influence and rhetorical power. This book provides a deep look into the modern PR industry, moving away from idealized self-presentations. Instead, it offers a realistic and credible defense of the profession by analyzing its true role in contemporary society. This is a necessary resource for those studying sales, marketing, and corporate identity who want to understand the real-world implications of public relations.

Key Features

Third edition update that expands on previous arguments regarding the role of public relations in modern society.

Analyzes the rhetorical component of PR power to provide a deeper understanding of how persuasion works.

Examines the modern PR industry to move beyond idealized self-presentation toward a more realistic perspective.

Connects public relations practices to broader themes of democracy and social power distribution.

Provides a critical look at how the industry functions as a form of propaganda and structural influence.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367313006
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 25 July 2019
Listed Since: 15 March 2019

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Routledge Rethinking Public Relations - 3rd Edition Book

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