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Springer - China Mass Media Credibility and Communication Research

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Description

This academic work by Springer provides a comprehensive analysis of communication effects and mass media credibility within China. The book establishes a specialized measurement index designed to quantify the public credibility of Chinese mass media. By synthesizing a century of international academic research, it encapsulates various measurement theories and approaches to media trust. Readers will find a deep investigation into the current state of media credibility in China alongside practical discussions on methods to enhance public trust. Through numerous empirical case studies, this text offers a foundation for understanding how communication impacts public perception. It serves as a significant resource for researchers studying the evolution of media credibility and its practical applications in a modern context.

Key Features

Establishes a specific measurement index to quantify mass media public credibility in China.

Integrates extensive research and measurement theories from the international academic community.

Provides numerous empirical case studies to support theoretical frameworks and findings.

Offers an investigation into the current state of Chinese mass media public credibility.

Discusses practical approaches for enhancing public credibility in the media landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 October 2022
Listed Since
27 July 2022

Barcode

No barcode data available

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