£150.34

Routledge Product-Country Images - International Marketing Book

Name: Routledge Product-Country Images - International Marketing Book
Brand: Routledge
Price: 147.2 GBP
Availability: InStock

International

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Description

Explore the foundational concepts of product and country images in this groundbreaking text from Routledge. As global markets expand, the origin of a product plays an increasing role in how buyers and sellers make decisions. This book provides a comprehensive look at how country identifiers function within international marketing strategies and their direct influence on consumer behavior. Written for both practitioners and academicians, this work examines the research conducted by hundreds of scholars on how these identifiers affect market perceptions. Thousands of companies currently rely on country identifiers as a core part of their global approach, making this a timely resource for anyone studying the impact of origin on brand perception. This text offers a deep look into the nature and influence of these images in an increasingly interconnected world.

Key Features

Comprehensive analysis of how product and country images influence international marketing strategies and consumer behavior.

Explores the role of country identifiers used by thousands of companies in their global business models.

Provides academic and professional insights into how product origin affects decisions made by both sellers and buyers.

Covers extensive research from hundreds of scholars regarding the impact of origin identifiers on market trends.

A timely resource for understanding the growing importance of product origin in a highly internationalized marketplace.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 156024237X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 April 1993
Listed Since: 19 January 2007

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Routledge Product-Country Images - International Marketing Book

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