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£146.92
About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.
£147 today · all-time low £143 (Sep 2026) · usually £174
Routledge Product-Country Images: Impact and Role in International Marketing
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Last 70 days · 70 data points (no recent data)
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Price Distribution
Price distribution over 70 days • 4 price levels
Price Analysis
Most common price: £170 (32 days, 45.7%)
Price range: £143 - £177
Price levels: 4 different prices over 70 days
Description
Key Features
Routledge publication offering comprehensive analysis of product-country image effects on international marketing strategy and consumer behaviour.
Explores how thousands of global companies successfully use country identifiers as part of their market positioning and competitive advantage.
Synthesises research from hundreds of academic studies examining the psychological and behavioural impact of country-of-origin cues on purchasing decisions.
Essential reference for marketing professionals, business strategists, and academic researchers studying international commerce and consumer psychology.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 156024237X
- Domain
- Amazon UK
- Release Date
- 26 April 1993
- Listed Since
- 19 January 2007
Barcode
No barcode data available
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