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£137.61
Routledge Product-Country Images - International Marketing Book
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Description
Key Features
Examines the specific role and influence of product-country images within international marketing strategies.
Provides a foundation for understanding how country identifiers impact consumer behavior in global markets.
Analyzes the growing importance of product origin in the decision-making processes of both buyers and sellers.
Offers insights backed by research from hundreds of scholars who have studied these market identifiers.
Serves as a primary resource for both academic study and professional marketing practice.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1560242361
- Domain
- Amazon UK
- Release Date
- 13 May 1993
- Listed Since
- 19 October 2006
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