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£155.00
It has never been this cheap. We have no record of a lower price.
£155 today · cheaper than every other day in the last 3 months
Routledge Product-Country Images: International Marketing Book
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Price Distribution
Price distribution over 70 days • 2 price levels
Price Analysis
Most common price: £172 (51 days, 72.9%)
Price range: £155 - £172
Price levels: 2 different prices over 70 days
Description
Key Features
This Routledge publication is the first book to focus specifically on product and country images.
The text examines the nature and influence of country identifiers on international marketing strategy.
Learn how product origin affects consumer behavior in global markets.
The content addresses the strategies used by thousands of companies that utilize country identifiers.
The book provides research insights from hundreds of studies on how origin influences buyer decisions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1560242361
- Domain
- Amazon UK
- Release Date
- 13 May 1993
- Listed Since
- 19 October 2006
Barcode
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