Images of Nations and International Public Relations (Routledge Communication Series) - Image 1

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Routledge Images of Nations and International Public Relations (Routledge Communication Series)

Name: Images of Nations and International Public Relations (Routledge Communication Series)
Brand: Routledge
Price: 53.19 GBP
Availability: InStock

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Description

This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

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Used Book in Good Condition

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 080581714X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1996
Listed Since: 23 December 2006

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Routledge Images of Nations and International Public Relations (Routledge Communication Series)

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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