£41.60

Routledge Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Name: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Brand: Routledge
Price: 41.6 GBP
Availability: InStock

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Description

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138281352
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 09 November 2018
Listed Since: 30 August 2016

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Routledge Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

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