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£156.19
Cheaper than 69% of the days we've watched it.
£156 today · 30-day average £169 · all-time low £90
Global Perspectives on Strategic Storytelling in Destination Marketing
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Last 78 days · 78 data points (no recent data)
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Price Distribution
Price distribution over 78 days • 5 price levels
Price Analysis
Most common price: £184 (30 days, 38.5%)
Price range: £90 - £184
Price levels: 5 different prices over 78 days
Description
Key Features
Combines theoretical frameworks with empirical approaches to analyse storytelling in destination marketing and tourism branding.
Examines how digital mobile technologies enhance storytelling practices and visitor engagement across destinations worldwide.
Offers practical insights for marketing professionals and destination managers seeking to build distinctive brand identities.
Published by Business Science Reference as a comprehensive reference for tourism and hospitality management studies.
Explores the role of visitor narratives and destination stories in shaping travel decisions and customer loyalty.
Addresses both strategic communication and digital innovation in contemporary destination marketing.
Product Specifications
- Format
- paperback
- ASIN
- 1668434377
- Domain
- Amazon UK
- Release Date
- 27 May 2022
- Listed Since
- 22 April 2022
Barcode
No barcode data available
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