£156.20

Global Perspectives on Strategic Storytelling in Destination Marketing

Call Centre Management

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Description

Explore the powerful connection between narrative and tourism in Global Perspectives on Strategic Storytelling in Destination Marketing. This book examines how stories serve as a fundamental part of the travel experience, as tourists actively seek to share and listen to tales about the places they visit. Destinations use storytelling to build a unique identity and create distinctiveness in a competitive market. This text provides a deep look into the role that stories play in marketing and branding efforts. It also addresses how modern digital mobile technologies can be used to enhance these storytelling practices. As a key reference for professionals and students, this work offers both theoretical frameworks and empirical approaches. It is designed to help readers understand the practical application of storytelling within the tourism industry, making it an essential resource for anyone studying destination management and brand development.

Key Features

Provides theoretical frameworks and empirical approaches for studying storytelling within the tourism industry.

Examines how destinations build identity and distinctiveness by sharing stories with visitors.

Analyzes the role of stories in modern marketing and branding practices for travel destinations.

Explores how digital mobile technologies can aid in storytelling and destination engagement.

Serves as a key reference for understanding the relationship between tourists and destination narratives.

Product Specifications

Format: paperback
ASIN: 1668434377
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 27 May 2022
Listed Since: 22 April 2022

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Global Perspectives on Strategic Storytelling in Destination Marketing

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