Global Perspectives on Strategic Storytelling in Destination Marketing

Explore the powerful connection between narrative and tourism in Global Perspectives on Strategic Storytelling in Destination Marketing. This book examines how stories serve as a fundamental part of the travel experience, as tourists actively seek to share and listen to tales about the places they visit. Destinations use storytelling to build a unique identity and create distinctiveness in a competitive market. This text provides a deep look into the role that stories play in marketing and branding efforts. It also addresses how modern digital mobile technologies can be used to enhance these storytelling practices. As a key reference for professionals and students, this work offers both theoretical frameworks and empirical approaches. It is designed to help readers understand the practical application of storytelling within the tourism industry, making it an essential resource for anyone studying destination management and brand development.