Handbook of Research on Resident and Tourist Perspectives on Travel Destinations (Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series) - Image 1

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Business Science Reference Handbook of Research on Resident and Tourist Perspectives on Travel Destinations (Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series)

Name: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations (Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series)
Brand: Business Science Reference

Industrial Archaeology

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Product Description Tourism is an economic and social phenomenon that is centered on a tourist's experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers must understand what tourists perceive as engaging, intense, and memorable in order to remain successful. However, care must also be given to the residents' perception of local tourism development and how it impacts their community. This is a fundamental aspect for tourism development since host communities that support tourism development tend to be more hospitable with tourists, which influences their satisfaction and loyalty. Moreover, the interaction with residents of host communities is a crucial component of the quality of the tourist experience, contributing to the long-term success and sustainability of destinations. The The Handbook of Research on Resident and Tourist Perspectives on Travel Destinations is a collection of innovative research that examines travel destinations from the resident and tourist perspectives in order to better support and inform the tourism development process and to make the destinations attractive to visitors while at the same time contributing to resident quality of life and happiness. While highlighting topics including sustainable development, hotel management, and customer satisfaction, this book is ideally designed for government officials, tour developers, travel agencies, brand managers, advertising agencies, restaurateurs, public administrators, hotel managers, tourist industry professionals, academicians, researchers, and students. About the Author Auxiliary Professor at University of Algarve (Portugal). PhD in Economic and Management Sciences, Msc in Cultural Management, and graduated in Communication Sciences. Director of the Master in Marketing Management. Co-coordinator of the Research Centre CinTurs. Research interests: Marketing and tourism, especially in brand management and place branding, consumer behavior, e-Marketing and social media, tourism experiences, arts, and events Marketing. Researcher at CinTurs.

Product Specifications

Brand: Business Science Reference
Format: hardcover
ASIN: 1799831566
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Archaeology > Industrial Archaeology
Domain: Amazon UK
Release Date: 19 June 2020
Listed Since: 02 April 2020

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Business Science Reference Handbook of Research on Resident and Tourist Perspectives on Travel Destinations (Advances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series)

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