Price loading...

Global Perspectives on Strategic Storytelling in Destination Marketing

Management Science

Price data last checked 93 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Stories are central to human life and cultural cohesion. Moreover, stories have always been part of tourism practice, from both perspectives of providers and consumers. Tourists are eager to listen to stories about the destination, but also to share with friends and relatives their personal meaningful events during a trip. Destinations also then build identity and distinctiveness by sharing stories with visitors. Stories convey meaning and are also powerful tools for eliciting emotional responses. Stories develop emotional bonds between people, and between people and organizations and brands. Currently, digital mobile technologies are part of the overall tourism experience, facilitating global communication among consumers, and personal stories from tourism experiences are common contents found in digital platforms and social media. Stories have been a subject of research in many sciences, ranging from anthropology and ethnography, to history, sociology, linguistics, psychology and neuroscience. Storytelling research in tourism draws from diverse academic sources, however there is need to better address the sciences and theories informing studies in this field, but also to explore the methodologies that contribute the best to a deeper understanding of the role, for tourists and providers, of stories. Practical issues related to the management and marketing of tourism will expectedly benefit from developing knowledge in this area.The book A Companion to Storytelling in Tourism is a key reference in the study of storytelling in tourism by covering a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers. Additionally, this book addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. In this respect, both innovative theoretical and methodological contributions and case studies on the topic are covered. This book is a dynamic resource for researchers, students and professionals involved in the study and design of the tourism experience, as well as in the marketing and management of tourism organizations and destinations.

Product Specifications

Format: hardcover
ASIN: 1668434369
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 27 May 2022
Listed Since: 01 October 2021

Barcode

No barcode data available

Global Perspectives on Strategic Storytelling in Destination Marketing

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Global Perspectives on Strategic Storytelling in Destination Marketing

Strategic Perspectives in Destination Marketing (Advances in Marketing, Customer Relationship Management, and E-services)

Cases on Effective Destination Management

Destination Marketing: Creating Memorable Tourism Experiences

Heritage Tourism

Heritage Tourism

Tourism Marketing: A Strategic Approach

Brand Co-Creation Tourism Research: Contemporary Issues and Challenges (Advances in Hospitality and Tourism)

Marketing and Managing Tourism Destinations

Routledge - Narratives of Travel and Tourism Book

Stories of Practice: Tourism Policy and Planning (New Directions in Tourism Analysis)

Strategic Perspectives in Destination Marketing

Social Media Marketing in Tourism and Hospitality

Marketing and Managing Tourism Destinations

Cultural Tourism: Global and Local Perspectives

Cultural Tourism: Global and Local Perspectives

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)

Emerging Innovative Marketing Strategies in the Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Interdisciplinary Reflections of Contemporary Experiential Marketing Practices (e-Book Collection - Copyright 2022)

Sustainable Marketing of Cultural and Heritage Tourism (Routledge Critical Studies in Tourism, Business and Management)

Routledge - The Cultural Moment in Tourism (Advances in Tourism)

The Routledge Handbook of Tourism Experience Management and Marketing (Routledge International Handbooks)

Sustainable Destination Branding and Marketing: Strategies for Tourism Development

Eye Tracking in Tourism (Tourism on the Verge)