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£60.26
PEARSON EDUCATION Pearson Strategic Brand Management - Global Edition Book
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£60 today · usual range £56–£62 · best ever £56
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Price distribution over 90 days • 6 price levels
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Most common price: £59 (35 days, 38.9%)
Price range: £56 - £62
Price levels: 6 different prices over 90 days
Description
Key Features
Comprehensive brand framework that helps you identify, define, and measure brand equity effectively.
Consumer-centric perspective to help you understand how branding impacts buyer behavior and decisions.
Global reach with case studies and examples from the US and various international markets.
Expert guidance from award-winning scholar Vanitha Swaminathan and Kevin Lane Keller.
Practical application through insights from both academic research and industry practitioners.
Designed specifically for brand management courses to build profitable long-term strategies.
Product Specifications
- Brand
- PEARSON EDUCATION
- Format
- paperback
- ASIN
- 1292314966
- Category
- Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- Domain
- Amazon UK
- Release Date
- 22 August 2019
- Listed Since
- 20 May 2019
Barcode
No barcode data available
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