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£128.72
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£129 today · cheaper than every other day in the last 3 months
Routledge Strategic Brand Management and Development Book
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Most common price: £129 (26 days, 100.0%)
Price range: £129 - £129
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Description
Key Features
This Routledge publication integrates theories from brand management, marketing, and design to help organizations develop successful brands.
The book uses scholarly research from social sciences and humanities to provide a detailed discussion of the brand development process.
Learn how to design brand identities and develop effective brand marketing programs for your organization.
Gain insights into measuring brand performance and finding ways to sustain brand equity over time.
The content combines psychological and social perspectives to offer a complete understanding of brand management.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367338742
- Domain
- Amazon UK
- Release Date
- 31 December 2020
- Listed Since
- 27 July 2020
Barcode
No barcode data available
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