£99.53

MACMILLAN Brand Fans: Lessons from the World's Greatest Sporting Brands

Name: Brand Fans: Lessons from the World's Greatest Sporting Brands
Brand: MACMILLAN
Price: 99.53 GBP
Availability: InStock

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Description

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3319840320
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 May 2018
Listed Since: 14 May 2018

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MACMILLAN Brand Fans: Lessons from the World's Greatest Sporting Brands

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