£43.62

MACMILLAN Football Brands

Name: Football Brands
Brand: MACMILLAN
Price: 43.62 GBP
Availability: InStock

Organisational Theory & Behaviour

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£44 today · usual range £0–£0 · best ever £36

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Price range: £36 - £49

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Description

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 0230232531
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 29 April 2010
Listed Since: 11 November 2009

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MACMILLAN Football Brands

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