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£92.51

MACMILLAN Fans and Fan Cultures: Tourism, Consumerism and Social Media

Name: Fans and Fan Cultures: Tourism, Consumerism and Social Media
Brand: MACMILLAN
Price: 92.51 GBP
Availability: InStock

Biography

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Description

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 1137501278
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 19 January 2017
Listed Since: 29 June 2016

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MACMILLAN Fans and Fan Cultures: Tourism, Consumerism and Social Media

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