Masters of Advertising Copy (RLE Marketing): 04 (Routledge Library Editions: Marketing) - Image 1

£146.72

Routledge Masters of Advertising Copy (RLE Marketing): 04 (Routledge Library Editions: Marketing)

Name: Masters of Advertising Copy (RLE Marketing): 04 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 146.72 GBP
Availability: InStock

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Description

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138791148
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 22 August 2014
Listed Since: 29 January 2014

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Routledge Masters of Advertising Copy (RLE Marketing): 04 (Routledge Library Editions: Marketing)

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