JUST AD CULTURE: AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS - Image 1

£47.00

VDM Verlag JUST AD CULTURE: AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS

Name: JUST AD CULTURE: AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS
Brand: VDM Verlag
Price: 47.0 GBP
Availability: InStock

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Description

Here I am now. An advertising creative. I do advertising, because it¿s fun. But beneath all this fun, I add value. To society. To culture. To the past, present and future. Firstly by paying taxes. Secondly by producing context. Some call it art, others waste. But either way, it¿s communication and therefore fulfils a connecting role. The book discusses the bigger context of the advertising industry and ads themselves, and helps to identify the role of advertising authors within society. This content has been developed three years ago and materialized in form of my Bachelor Thesis. About the Author 1984. Latin. Bachelor in Cultural and Communication Management. Diploma of Creative Advertising. TBWA/TEQUILA, Auckland, NZ. Blackwood Communication Group, Auckland, NZ.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639114264
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 19 December 2008
Listed Since: 05 January 2009

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VDM Verlag JUST AD CULTURE: AUTHORSHIP AND ADVERTISING CAMPAIGNS IN THE CONTEXT OF PREVAILING CIRCUMSTANCES AND PSYCHOLOGICAL ASSUMPTIONS

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