£37.96

Elsevier 's Dictionary of Advertising: In English, German, French and Russian

Name: Elsevier's Dictionary of Advertising: In English, German, French and Russian
Brand: Elsevier
Price: 37.96 GBP
Availability: InStock

Dictionaries

This is the usual price. Wait for it to drop, or tell us your number.

£38 today · usual range £0–£0 · best ever £34

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 595 days • 595 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 595 days • 3 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £34-61 (516 days, 86.7%)

Price range: £34 - £167

Price levels: 3 price ranges over 595 days

Description

The dynamic business of advertising is quite fascinating as it encompasses an eclectic diversity of fields and activities. Spanning from matters of budgeting, discounts and commissions to creativity, the art of words and images, it communicates to consumers a viable, marketable message. To cover such a diverse spectrum, this dictionary provides the users with terminology from the various spheres that interact to form the ever-expanding vocabulary of modern advertising: marketing and market research, creativity (graphic design, text writing and concept development, photography and film-making basics), media, prepress and typography. This dictionary will be of good use to students of advertising, advertising professionals (account executives, graphic designers, copywriters, media planners etc.), as well as to a wide range of business people.

Product Specifications

Brand: Elsevier
Format: hardcover
ASIN: 0444506918
Category: Books > Subjects > Business, Finance & Law > Reference & Education > Dictionaries
Domain: Amazon UK
Release Date: 17 September 2002
Listed Since: 06 February 2007

Barcode

No barcode data available

Elsevier 's Dictionary of Advertising: In English, German, French and Russian

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Dictionary of Advertising and Marketing Concepts

Advertising Management in a Digital Environment: Text and Cases

Advertising: Developments & Issues in the Digital Age - Book

Concise Encyclopedia of Advertising

Advertising: Strategy, Creativity and Media

Advertising vol 4

Advertising vol 3

Advertising vol 2

The Fundamentals of Advertising

Advertising vol 1

Fundamentals of Advertising

Advertising Management: Concepts, Theories, Research and Trends

Advertising: Concept and Copy

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

The Psychology of Advertising

Advertising Research: Theory and Practice

A History of Advertising: The First 300,000 Years

Advertising, the Media and Globalisation: A World in Motion

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Advertising (Routledge Introductions to Media and Communications)

Introduction to Advertising: Understanding and Managing the Advertising Process

Advertising in America: A Reference Handbook (Contemporary World Issues)

Advertising and Integrated Brand Promotion

The Global Advertising Regulation Handbook