e-Marketing: Applications of Information Technology and the Internet within Marketing - Image 1

Price loading...

Routledge e-Marketing: Applications of Information Technology and the Internet within Marketing

Name: e-Marketing: Applications of Information Technology and the Internet within Marketing
Brand: Routledge

E-commerce

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415677270
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 21 October 2011
Listed Since: 03 February 2011

Barcode

No barcode data available

Routledge e-Marketing: Applications of Information Technology and the Internet within Marketing

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

e-Marketing: Applications of Information Technology and the Internet within Marketing

Marketing the e-Business (Routledge eBusiness)

Marketing the e-Business: An Introduction (Routledge eBusiness)

Marketing the e-Business (Routledge eBusiness)

e-Marketing: Improving Marketing Effectiveness in A Digital World (Financial Times Series)

eMarketing: Digital Marketing Strategy

Cybermarketing: How to use the Internet to market your goods and services

Total E-mail Marketing: Maximizing Your Results from Integrated E-marketing (Emarketing Essentials)

Digital Marketing: Communicating, Selling and Connecting

Applying E-Commerce in Business

New Developments in Online Marketing (Key Issues in Marketing Management)

Marketing for Entrepreneurs and SMEs: A Global Perspective

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Marketing: An Introduction, European Edition

Internet Marketing Intelligence

Entrepreneurial Marketing: The Growth of Small Firms in the New Economic Era

Introduction to e-Business: Management and strategy

Mastering e-Business

Internet Marketing, 2/e, with e-Commerce PowerWeb

Digital Marketing: Analyzing its Transversal Impact

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)

Routledge - The Connected Customer Book

Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions)