e-Marketing: Applications of Information Technology and the Internet within Marketing - Image 1

£153.13

Routledge e-Marketing: Applications of Information Technology and the Internet within Marketing

Name: e-Marketing: Applications of Information Technology and the Internet within Marketing
Brand: Routledge
Price: 153.13 GBP
Availability: InStock

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Description

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, in which all components are part of a customer-oriented approach. Molenaar highlights the influence of the application of IT and the Internet within marketing and reveals how this can affect the form, focus and business model of an organization. Supplemented by practical examples throughout, e-Marketing is an essential read for all marketing and business administration students.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415677270
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 21 October 2011
Listed Since: 03 February 2011

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Routledge e-Marketing: Applications of Information Technology and the Internet within Marketing

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