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£151.26
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£151 today · previous high £151 · all-time low £144
Routledge Mapping Out Marketing - Navigation Lessons Book
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Description
Key Features
Mapping Out Marketing provides a field guide for navigating changes in technology and consumer expectations.
Authors Ron Hill and Cait Lamberton bring together top global professors to share professional wisdom.
This Routledge publication explores the evolving understanding of behavioral economics and consumer behavior.
The text includes personal stories and deep insights from academic luminaries to help shape marketing knowledge.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138082228
- Domain
- Amazon UK
- Release Date
- 25 May 2018
- Listed Since
- 09 January 2018
Barcode
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