£136.65

Routledge Mapping Out Marketing - Navigation Lessons Book

Name: Routledge Mapping Out Marketing - Navigation Lessons Book
Brand: Routledge
Price: 136.65 GBP
Availability: InStock

Communication & Presentation

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Description

Navigate the changing landscape of consumer behavior with Mapping Out Marketing: Navigation Lessons from the Ivory Trenches. As society, technology, and consumer expectations shift, the knowledge required to analyze and shape market trends must also evolve. This book serves as a field guide for professionals and students looking to master these complexities. Authors Ron Hill and Cait Lamberton have brought together leading professors from across the globe to provide a wealth of expertise. This collection features insights from industry luminaries who share the specific beliefs, practices, and wisdom they have developed through years of academic and professional experience. By blending personal stories with deep analytical perspectives, this work helps readers understand the modern scope of marketing and behavioral economics. Whether you are looking to refine your management skills or deepen your understanding of consumer trends, this guide offers the practical wisdom needed to succeed in a rapidly changing business environment.

Key Features

Expert perspectives from top professors around the world to help you master complex marketing landscapes.

Practical wisdom and proven practices developed through years of research and professional context.

Personal stories from industry luminaries that provide real-world context to theoretical concepts.

Deep insights into behavioral economics and the evolving expectations of modern consumers.

A comprehensive field guide designed to help you navigate, analyze, and shape consumer behavior.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138082228
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain: Amazon UK
Release Date: 17 May 2018
Listed Since: 09 January 2018

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Routledge Mapping Out Marketing - Navigation Lessons Book

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