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£61.79
McGraw-Hill Education McGraw-Hill Contemporary Advertising, 11/e - Bill Arens
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Description
Key Features
Comprehensive industry view that examines advertising from a creative standpoint to help readers understand the core of the profession.
Real-world application through the use of current examples and insights pulled from the author's personal industry experience.
Focus on Integrated Marketing Communications (IMC) to show how advertising works within the larger marketing landscape.
Clear and accessible writing style that makes complex advertising concepts easy to understand for students and professionals.
Proven educational resource from McGraw-Hill Education, recognized as a best-selling text in the advertising field.
Product Specifications
- Brand
- McGraw-Hill Education
- Format
- hardcover
- ASIN
- 0073529915
- Domain
- Amazon UK
- Release Date
- 16 April 2007
- Listed Since
- 10 December 2006
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