£115.00

Woodhead Publishing Coffee Consumption and Industry Strategies

Name: Woodhead Publishing Coffee Consumption and Industry Strategies
Brand: Woodhead Publishing
Price: 115.0 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Explore the complexities of the Brazilian coffee sector with this specialized volume from the Consumer Science and Strategic Marketing series. This book provides a detailed overview of the coffee industry, focusing on essential marketing strategies, consumer behavior, and methods for transforming coffee consumption patterns. By adopting an academician-practitioner perspective, this work effectively bridges the gap between scholarly research and practical management. It serves as a vital resource for connecting business schools with the entrepreneurial world, ensuring that theoretical knowledge meets real-world application. This text is designed for researchers and professionals working within food retail, food production, food marketing, and consumer behavior. It offers deep insights into the strategic shifts occurring within the coffee market, making it an essential addition to your professional library or academic curriculum.

Key Features

Provides a comprehensive overview of the coffee sector with a specific focus on Brazil.

Analyzes consumer behavior and marketing strategies to understand consumption transformation.

Bridges the gap between academic research and practical management for industry professionals.

Connects business school theory with real-world entrepreneurial practices.

Ideal for researchers in food retail, food marketing, and consumer behavior fields.

Product Specifications

Brand: Woodhead Publishing
Format: paperback
ASIN: 0128147210
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 September 2019
Listed Since: 10 August 2018

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Woodhead Publishing Coffee Consumption and Industry Strategies

It has never been this cheap. We have no record of a lower price.

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