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Woodhead Publishing Coffee Consumption and Industry Strategies in Brazil - Woodhead

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Description

Coffee Consumption and Industry Strategies in Brazil explores the dynamic coffee sector through the lens of marketing strategies, consumer behaviour, and industry transformation. This volume in the Consumer Science and Strategic Marketing series bridges the academic-practitioner divide, offering insights relevant to food retail professionals, marketing researchers, and business leaders seeking to understand consumption patterns and production dynamics. The book addresses strategic approaches to coffee retailing and production whilst examining how consumer preferences shape industry direction. Perfect for scholars and managers in food marketing, consumer behaviour research, and retail strategy, this comprehensive guide connects business school theory with entrepreneurial practice to drive sustainable growth in Brazil's coffee industry.

Key Features

Consumer Science and Strategic Marketing series volume focusing specifically on Brazil's coffee sector and regional market dynamics.

Bridges academic research with practitioner expertise to connect business schools with entrepreneurial management perspectives.

Examines coffee marketing strategies, consumer behaviour patterns, and retail transformation approaches across the industry.

Addresses production, consumption and retailing strategies for professionals in food retail, marketing and business management roles.

Published by Woodhead Publishing, a leading provider of specialist knowledge in food science and business strategy literature.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 September 2019
Listed Since
10 August 2018

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