Springer - Broadening Cultural Horizons in Social Marketing

Explore the diverse landscape of social marketing through this collection of empirically based case studies. Focused on the Asia-Pacific region, this book brings together insights from social change scholars to examine how marketing tools can be used to improve societal well-being. By looking at different cultural perspectives, the text provides a platform to study various social marketing campaigns and strategies. The content addresses the specific challenges encountered when applying marketing techniques to drive positive social behavior changes. Readers will find a comparative look at different approaches used across the region, providing a deep understanding of how local contexts influence successful social interventions. This volume is an essential resource for those studying the intersection of marketing, culture, and social impact within the Asia-Pacific area.