£113.25

Springer - Broadening Cultural Horizons in Social Marketing

Name: Springer - Broadening Cultural Horizons in Social Marketing
Brand: Springer
Price: 113.25 GBP
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Description

Explore the diverse landscape of social marketing through this collection of empirically based case studies. Focused on the Asia-Pacific region, this book brings together insights from social change scholars to examine how marketing tools can be used to improve societal well-being. By looking at different cultural perspectives, the text provides a platform to study various social marketing campaigns and strategies. The content addresses the specific challenges encountered when applying marketing techniques to drive positive social behavior changes. Readers will find a comparative look at different approaches used across the region, providing a deep understanding of how local contexts influence successful social interventions. This volume is an essential resource for those studying the intersection of marketing, culture, and social impact within the Asia-Pacific area.

Key Features

Includes empirically based case studies from social change scholars throughout the Asia-Pacific region.

Examines various social marketing campaigns and strategies used to improve societal well-being.

Provides a comparative analysis of different cultural perspectives in social marketing applications.

Addresses the challenges of using marketing tools to drive positive changes in social behavior.

Offers detailed insights into aspects of public health and social marketing within diverse regional contexts.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 9811585199
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 11 November 2021
Listed Since: 15 October 2021

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Springer - Broadening Cultural Horizons in Social Marketing

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