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£113.93
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Springer Broadening Cultural Horizons in Social Marketing - Asia-Pacific
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Most common price: £114 (59 days, 100.0%)
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Description
Key Features
The book features empirically based case studies from Asia-Pacific social change scholars, grounded in real-world social marketing practice and strategy.
Content compares social marketing approaches across different cultural contexts within the Asia-Pacific region, highlighting diverse perspectives and implementations.
Case studies address public health and well-being initiatives, providing practical examples of how marketing tools drive positive social behaviour change.
Springer's publication brings together regional expertise on employing social marketing strategies to tackle contemporary societal challenges and improve community outcomes.
The selection of case studies serves as a platform for understanding how marketing campaigns adapt to regional needs and cultural contexts in Asia-Pacific.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 9811585199
- Domain
- Amazon UK
- Release Date
- 11 November 2021
- Listed Since
- 15 October 2021
Barcode
No barcode data available
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