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Routledge Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers

Name: Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers
Brand: Routledge
Price: 41.99 GBP
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Description

Luxury products are now seen by a growing number of global consumers as an important and more widely available way of expressing personal aspirations and values. Most consumers of luxury products and services use them as status symbols and symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Many of these successful consumers now want the brands they use to reflect their concerns and aspirations. Such products come with a heavy social and environmental cost. Sustainable luxury is about rediscovering the old meaning of luxury – a considered purchase of a beautifully crafted object with built-in social and environmental value.The social entrepreneurs documented in this book highlight the relationship between personal values and sustainability, entrepreneurship and innovation in developing and marketing luxury products. The pioneers outline how they have developed inclusive supply chains with poor and vulnerable communities. Their stories prove that luxury need not be a destructive force. Instead, this book opens a window on a world where entrepreneurial pioneers can change the rules of the game.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1783530634
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 May 2014
Listed Since: 12 January 2014

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Routledge Sustainable Luxury and Social Entrepreneurship: Stories from the Pioneers

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