£117.00

Advertising Campaign Strategy

Advertising

Price data checked 6 days ago

View at Amazon

Price History & Forecast

Last 85 days • 85 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 85 days • 1 price levels

Days at Price

Price Analysis

Most common price: £117 (85 days, 100.0%)

Price range: £117 - £117

Price levels: 1 different prices over 85 days

Description

Product Description "Advertising Campaign Strategy" not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to principles of advertising text. About the Author Kirsten Strausbaugh is Professor of Advertising at the University of Georgia. She received her PhD at the University of Florida. Dr. Strausbaugh teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour. Don Parente is a retired Professor of Advertising from Middle Tennessee State University.

Product Specifications

Format: paperback
ASIN: 113358893X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 06 December 2013
Listed Since: 07 April 2012

Barcode

No barcode data available

Advertising Campaign Strategy

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

Digital Advertising: Theory and Research (Advances in Consumer Psychology)

Advertising Media Workbook and Sourcebook

Routledge Advertising and the Mind of the Consumer - 3rd Ed

Introduction to Advertising: Understanding and Managing the Advertising Process

Routledge Principles of Strategic Communication Textbook

Routledge Advertising and Public Relations Research Textbook

Advertising Campaign Strategy (ISE): A Guide to Marketing Communication Plans

Social Communication in Advertising: Consumption in the Mediated Marketplace

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Advertising Management in a Digital Environment: Text and Cases

Introduction to Advertising: Understanding and Managing the Advertising Process

Social Media Marketing: A Strategic Approach

Advertising and the World Wide Web (Advertising and Consumer Psychology)

Concise Encyclopedia of Professional Services Marketing

Marketing Communications: Objectives, Strategy, Tactics

Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages

Strategic Communications in Russia: Public Relations and Advertising (Routledge New Directions in PR & Communication Research)

Advertising and Integrated Brand Promotion

Campaigns and Political Marketing

Routledge Persuasive Advertising for Entrepreneurs Book

When Ads Work: New Proof That Advertising Triggers Sales

Writing for Public Relations and Strategic Communication