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Routledge Global Advertising Regulation Handbook - Business Text

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Description

As companies expand to serve multinational audiences, understanding international culture, customs, and regulations becomes essential. The Global Advertising Regulation Handbook by Routledge provides a thorough and critical view of advertising processes across 21 different countries. Representing four continents, this resource helps navigate the complexities of marketing, competition, and consumer awareness in world markets. This book is designed to meet the needs of students, professionals, and consumers who want to understand how advertising functions and is regulated on a global scale. It serves as a comprehensive guide for anyone looking to master the legal and cultural landscape of international marketing and business law.

Key Features

This Routledge publication provides a critical analysis of advertising processes in 21 different countries.

The handbook covers regulatory landscapes across four continents to support multinational business expansion.

Designed for students and professionals, this text helps navigate global marketing and competition laws.

It offers essential insights into the culture, customs, and regulations required for world markets.

The content helps consumers and businesses understand the workings of advertising regulation worldwide.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 October 2013
Listed Since
19 February 2013

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