£107.99

Jai Press Inc. International Marketing and Purchasing: From Marketing-mix to Relationships and Networks: 9 (Advances in International Marketing, 9)

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£107.99 £88.13 £92.47 £96.80 £101.13 £105.46 £109.79 24 January 2026 14 February 2026 07 March 2026 28 March 2026 18 April 2026

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63 days 22 days · current 0 16 32 47 63 £90 £108 Days at Price

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Price range: £90 - £108

Price levels: 2 different prices over 85 days

Description

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

Key Features

Pages Count - 356. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 January 2000
Listed Since
15 December 2006

Barcode

No barcode data available

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