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Jai Press Inc. International Marketing and Purchasing: From Marketing-mix to Relationships and Networks: 9 (Advances in International Marketing, 9)

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£107.99 £102.59 £104.75 £106.91 £109.07 £111.23 £113.39 24 July 2026 10 August 2026 28 August 2026 14 September 2026 02 October 2026
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Description

Presents a collection of papers which are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This book presents an overview of marketing as a discipline and provides writing on the developments. It is used as supplementary text in courses as Business-to-Business Marketing.

Key Features

Pages Count - 356. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 January 2000
Listed Since
15 December 2006

Barcode

No barcode data available

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