£107.99

Jai Press Inc. International Marketing and Purchasing: From Marketing-mix to Relationships and Networks: 9 (Advances in International Marketing, 9)

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Description

The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.

Key Features

Pages Count - 356. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 January 2000
Listed Since
15 December 2006

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