£109.62

McGraw-Hill Education Business Research Methods with Student CD-ROM

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Description

Cooper and Schindler’s Business Research Methods, 8e offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.r.r.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
16 September 2002
Listed Since
21 December 2006

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No barcode data available

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