£138.55

McGraw-Hill Education McGraw-Hill International Business: Global Competition 9e

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Description

Master the complexities of the global marketplace with International Business: The Challenge of Global Competition, 9th Edition. Authored by Ball, McCulloch, Geringer, Frantz, and Minor, this textbook serves as a leading resource for students and instructors seeking a deep understanding of how businesses expand across borders. This edition provides a broad range of topics, guiding learners through the specific steps a company must take to succeed on a global scale. It is designed to be the ultimate reference book for international business students, offering the most complete and current data available in the market today. By integrating real-world global examples, the text helps bridge the gap between theoretical concepts and practical application. This comprehensive package includes PowerWeb, a CD, and CESIM to support a well-rounded learning experience. Whether you are studying international accounting, trade, or management, this McGraw-Hill Education publication delivers the essential knowledge needed to navigate the modern global economy.

Key Features

Comprehensive global coverage that explores the various steps a business must take to transition from local to global operations.

Includes the most complete and current market data available to ensure students learn from up-to-date industry information.

Features real-world global examples that help connect academic concepts to actual international business scenarios.

Comes with PowerWeb, a CD, and CESIM to provide a multi-layered approach to studying international competition.

Serves as an ultimate reference book for students focusing on the wide range of topics found in international business studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 May 2003
Listed Since
18 December 2006

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