Consumer Behavior and Culture: Consequences for Global Marketing and Advertising - Image 1

£60.92

Sage Publications Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Name: Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Brand: Sage Publications
Price: 60.92 GBP
Availability: InStock

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Description

Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures

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Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1544318162
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 05 July 2019
Listed Since: 14 December 2018

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Sage Publications Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

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