Elgar Encyclopedia of Consumer Behavior (Elgar Encyclopedias in Business and Management series) - Image 1

£189.99

Edward Elgar Publishing Elgar Encyclopedia of Consumer Behavior (Elgar Encyclopedias in Business and Management series)

Name: Elgar Encyclopedia of Consumer Behavior (Elgar Encyclopedias in Business and Management series)
Brand: Edward Elgar Publishing
Price: 185.0 GBP
Availability: InStock

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Description

Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior, leading to a clear understanding of the terms that inform both research and practice. Contributors articulate the importance of examining a diversity of perspectives when studying consumer behavior, alongside essential consideration of a broad range of factors which may affect it, including cultural, social, ethical and technological concerns. Developing topics such as artificial intelligence and sustainable consumerism are analyzed to offer a fully updated picture of consumer behavior. Acting as both an academic launchpad and a research aid, the Elgar Encyclopedia of Consumer Behavior is vital for students and academics of marketing, business research methods and those studying consumer psychology and trends. Key Features: More than 90 concise entries that drive both theory and practice Includes important related terms within each entry to help further independent analysis Delves into possibilities for further research within burgeoning topic areas such as augmented reality marketing and mass customization to fully capture the contemporary relevance of consumer behavior studies

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Elgar Encyclopedia of Consumer Behavior (Elgar Encyclopedias in Business and Management)

Product type: ABIS BOOK

Brand: Edward Elgar Publishing Ltd

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1803926260
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 14 June 2024
Listed Since: 14 January 2024

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Edward Elgar Publishing Elgar Encyclopedia of Consumer Behavior (Elgar Encyclopedias in Business and Management series)

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