£127.48

Consumers & Markets: Analyzing Behavioral Shifts & Challenges

Macroeconomics

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Description

Understanding modern consumer behavior requires looking beyond classical cognitive theories. As the twenty-first-century marketplace changes through rapid innovation, new technology, and shifting socio-cultural patterns, traditional models of perception and attitude are no longer enough. This book explores how consumer behavior is now heavily driven by emotions, peer influence, and perceived values. By examining these behavioral shifts, this research provides insights into how companies can connect with their audience on a deeper level. When a business successfully engages with the emotional drivers of its customers, the potential returns can be significant. This text serves as a vital resource for those studying marketing and operations management, offering a documented look at how the current consumer landscape operates in an era of constant change.

Key Features

Analyzes how innovation and technology drive modern changes in the marketplace environment.

Explores the shift from classical cognitive theories to emotion-driven consumer decisions.

Examines the impact of peer influence and perceived values on contemporary buying patterns.

Provides research on how socio-cultural patterns change the way customers interact with brands.

Offers insights into connecting with customer emotions to improve business returns.

Covers essential topics for students and professionals in marketing and operations management.

Product Specifications

Format: hardcover
ASIN: 1634851226
Category: Books > Subjects > Business, Finance & Law > Economics > Macroeconomics
Domain: Amazon UK
Release Date: 01 May 2016
Listed Since: 29 March 2016

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Consumers & Markets: Analyzing Behavioral Shifts & Challenges

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