£141.33

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£141 today · previous high £141 · all-time low £138

Consumer Behavior Analysis - Marketing & Operations Management

Amazon

Price History & Forecast

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Last 71 days · 71 data points (no recent data)

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£141.33 £137.43 £138.28 £139.13 £139.98 £140.83 £141.69 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price Distribution

Price distribution over 71 days • 2 price levels

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Current Price
30 days 41 days · current 0 10 21 31 41 £138 £141 Days at Price

Price Analysis

Most common price: £141 (41 days, 57.7%)

Price range: £138 - £141

Price levels: 2 different prices over 71 days

Description

Understand modern consumer behavior beyond classical cognitive theories in this comprehensive marketing research book. As technology, innovation, and socio-cultural patterns reshape the marketplace, this guide explains how emotions, peer influence, and perceived values now drive purchasing decisions. Discover why emotional connections with customers generate significant returns and how to navigate the complex behavioral shifts defining twenty-first-century markets. This Marketing and Operations Management Research title from Nova Science Publishers documents current consumer behavior developments, offering valuable insights for business leaders, marketing professionals, and operations managers seeking to adapt strategies to evolving consumer dynamics and emerging market challenges.

Key Features

Explores modern consumer behavior driven by emotions, peer influence, and perceived values rather than traditional cognitive frameworks.

Analyses rapid marketplace changes shaped by innovation, technology, market communications, and shifting socio-cultural patterns.

Documents current consumer behavior developments relevant to marketing and operations management research.

Provides business insights on connecting emotionally with customers to generate substantial returns and competitive advantage.

Published by Nova Science Publishers, Inc., a respected academic research publisher.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2016
Listed Since
29 March 2016

Barcode

No barcode data available

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