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£137.61
Springer Let's Get Engaged Marketing Proceedings 2014 AMS Conference
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Description
Key Features
Springer publishes this official proceedings volume from the 2014 Academy of Marketing Science Annual Conference with research from international delegates.
The collection features cutting-edge marketing research and practical insights exploring contemporary phenomena in theory, research, and professional practice.
This volume documents the Academy of Marketing Science's commitment to advancing global marketing knowledge since its founding in 1971.
The proceedings offer comprehensive coverage of engagement era marketing topics relevant to academics, researchers, and marketing professionals worldwide.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319118145
- Domain
- Amazon UK
- Release Date
- 13 December 2015
- Listed Since
- 28 August 2014
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