£137.61

Springer - Let's Get Engaged! AMS Annual Conference Proceedings

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Description

Explore the evolution of marketing through the official proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. This volume, titled "Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era," captures essential research and insights from one of the most respected organizations in the field. Since 1971, the Academy of Marketing Science has worked to advance the study of marketing phenomena across theory, research, and practice. This book serves as a professional archive of the cutting-edge presentations and discussions held during the 2014 conference. It provides a deep look into the era of engagement, offering valuable perspectives for academics, researchers, and industry professionals seeking to understand the changing landscape of marketing science. As part of a comprehensive series, this publication helps document the ongoing development of marketing strategies and scientific inquiry on a global scale.

Key Features

Official AMS Conference Proceedings - Access the documented research and presentations from the 2014 Academy of Marketing Science Annual Conference.

Global Marketing Insights - Benefit from perspectives shared by international delegates and experts in the field of marketing science.

Academic and Professional Resource - Provides a deep archive of volumes that reflect the historical and modern evolution of marketing theory.

Comprehensive Research Archive - Part of a dedicated series designed to track the progress of marketing research and practice over time.

Focus on the Engagement Era - Specifically addresses the transition into new marketing engagement models and scientific phenomena.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
13 December 2015
Listed Since
28 August 2014

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No barcode data available

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